Naples is a city in Collier County, Florida, United States. As of the 2010 Census, the city's population was 19,539. Naples is a principal city of the Naples-Marco Island, Florida Metropolitan Statistical Area, which had a population of about 322,000 as of 2015. Naples is one of the wealthiest cities in the United States, with the sixth-highest per capita income in the country in 2012, and the second-highest proportion of millionaires per capita in the US.
The economy of Naples is based largely on tourism and was historically based on real estate development and agriculture. Due to its proximity to the Everglades and Ten Thousand Islands, Naples is also popular among ecotourists.
Companies based in Naples include ACI Worldwide, Beasley Broadcast Group, and ASG Technologies, in addition to numerous small businesses. Due to the wealth present in Collier County, Naples is also home to many small non-profit organizations. The surrounding Naples metro area is home to major private employers. Fortune 1000 company Health Management Associates, technology company NewsBank.
In 2009, Naples placed 10th in a report by U.S. News & World Report titled "10 Pricey Cities That Pay Off." The report ranked cities by its "amenity value," a measurement based on the amount of satisfaction an asset brings to its owner.